TYPOGRAPHY / TASK 3A


14.5.2021 - 4.6.2021 (Week 7 - Week 10)

Jodi Yip Mei Kei /  0340542 / BMC

Typography / Taylor's University 

Task 3A / Type Design & Communication


LECTURES

Week 7: 
Hari Raya Holiday (no class) - rewatch lecture recording from Tuesday's class to understand Task 3A. 


Fig. 7 
Tuesday Class Recording // 14th May 2021


Week 8: 
E-Learning Week (no class)

Week 9: 



Fig. 9
FontLab recordings // 28th May 2021

 
Week 10: 


Fig. 10
Lecture on Poster // 4th June 2021



INSTRUCTIONS


<iframe src="https://drive.google.com/file/d/12K2FIHvpAIxRyMtspTe93F_23qj2tcju/preview" width="640" height="480"></iframe>


Task 3A //  Type Design & Communication

Week 7: 

After watching the lecture & reading the brief, I was fairly clear on what I should do for this Task: 
  • Design: a i m e p y t g d o b ! , .
  • Research on typefaces. 
  • Sketch out our own variant letterforms. 
  • Have about 5-10 sketches then identify 2-3 of them we like. 
  • Cross reference w the 10 typefaces we already have to see which is the closest. Use them as reference to deconstruct. 
  • Deconstruct three letters of the chosen typeface out of the 10 typefaces. 
  • Once we have the basis of understand, begin the construction of our own letterforms. 
  • File > new > art board: (points) 1000x1000 > create > shift O > opt drag to the top then extent into a rectangular art board to design our own typefaces > when deconstructing, only shift O + opt drag to have three art boards. 
  • Remember that the X Height must be 500 points. Create a rectangle by clicking once > enter 500 by 500 > make sure the words fit into the box by clicking transform > bottom box. Make sure the type is changed to outline and turn on the rulers cmd + R to have ruler grids/guides according to the box.
  • Draw guides according to the descenders, cap, ascenders, mean/median and baselines. 
  • Make sure the ascender and descender lines are within the 1000m art board.
  • Pathfinder to unite the shapes when drawn.
  • Change to wire form to see cleanliness of glyphs.
It honestly seem like a big chunk so I did procrastinate for a bit as it was the holidays before starting. I had to rewatch the recording another time to make sure these steps were correct. 

 Week 8: 



Fig. 8
Grid Lines According to the Recording // 21st May 2021

Learning through the slides is much different when actually using the grids. It got quite confusing but as I slowed down and name them as I went along, it made sense. Once this template was done, I immediately got started on my research and sketches: 

Fig. 8.2
Source: Pinterest (Kristian Allen Larsen) // 21st May 2021


Fig. 8.3
Source: Pinterest (Cristian Vargas) // 21st May 2021


Fig. 8.4
Source: Pinterest (Mirna Pierre) // 21st May 2021

I really liked these few as they have some sort of movement within each of the letters despite them being separate. I tried not to think too complicated as it will be difficult to form the letters on Illustrator. Here are the sketches, including the ones I have chosen that has been drawn in the template: 





Fig. 8.5
Chosen Sketches (Submission #1) // 21st May 2021


Now, I am just wrecking my head on which typeface that would fit these designs the most and how do I deconstruct the chosen typefaces. Out of all 10 of them, I was thinking of Bodoni as it looks the closest to most of my sketches: 


Fig. 8.6
Deconstruction of Bodoni letters // 21st May 2021


Week 9: 

After receiving Mr Vinod's comments, he and Mr Shamsul gave us about an hour or so to start or continue our digitisation. This was what I had so far:


Fig. 9
Digitisation of Butterfly Typeface  // 28th May 2021

I am still in the midst of changing the loops of 'y' & 'g'. Might want to change 'o' as well as it looked better in my sketch. Now it just looks like a weird melon pear hybrid. The 't' may look a bit odd as well. Ultimately, I want this typeface to incorporate aspects of the Butterfly wings in each letter if possible. For this, the only shape I used was for the stem where I then curve the edges back in. The rest is formed using strokes of the pen. 

Here are some progress pictures of me tweaking and tracing using the existing shapes:


Fig. 9.2
Digitisation of Butterfly Typeface  // 28th May 2021


Fig. 9.3
Digitisation of Butterfly Typeface  // 28th May 2021


Fig. 9.4
Digitisation of Butterfly Typeface  // 28th May 2021

Realised that the sausage-like looking stem looked awkward so I added a nice terminal to all of them which I think looks better. 



Fig. 9.5
Digitisation of Butterfly Typeface  // 28th May 2021

Compared the sizes of the terminal to make them as equal as possible.


Fig. 9.6
Digitisation of Butterfly Typeface  // 28th May 2021

I attempted to fix the letter 'o' as I felt that it could be done better. There was no incorporation of the butterfly wings so I tried adding that and rotating it. I ended up fixing the letter 'e' instead. 


Fig. 9.7
Digitisation of Butterfly Typeface 'o'  // 28th May 2021


Fig. 9.8
Digitisation of Butterfly Typeface 'o' // 28th May 2021


Fig. 9.9
Digitisation of Butterfly Typeface 'e' // 28th May 2021



Fig. 9.10
With & without dots // 28th May 2021

I noticed the original Butterfly typeface lacked an element of some kind then I went to google images of butterfly wings and noticed further the intricacies of butterfly wings: 


Fig. 9.11
Butterfly // 28th May 2021

They have little dots and lace-like features and so I experimented with my typeface by adding dots. The dots definitely added a subtle touch to the typeface and it makes it easier for the punctuations as well.  


Fig. 9.12
Struggles // 28th May 2021

'g' & 'y' were the ones I struggled the most with. The top is after while the bottom is before. I asked for opinions from my friends and they said that the circular 'g' with the terminal is better compared to the rest. After that, I just extended the tail and it looked much better. They also mentioned how 'a', 'b', & 'd' looked almost identical. All I did was make the top curve of 'a' smaller as I think 'b' & 'd' is pretty distinguishable due to the stem positioning. 


Fig. 9.13
Wireframes // 28th May 2021

Once I am satisfied, I started on the wireframes. Not before making a backup before uniting the shapes/strokes of course which turned out to be a good decision as I noticed some more tweaks I had to change. 

I noticed some other awkward parts and tried tweaking them: 


Fig. 9.14
Individual letters // 28th May 2021

I know we are supposed to reach the x-height but I find these letters so weird once they do. They looked too big amongst the rest of the letters. The bottom ones are the reduced sizes. Not sure if I should stick with the bottom ones or the original.


Fig. 9.15
Double checking the heights // 28th May 2021

This is the outcome for both versions of the typeface (original)

Fig. 9.16
Original Butterfly Typeface // 28th May 2021

This is the outcome for both versions of the typeface (size reduced: o, a, e, g & y)

Fig. 9.17
Size reduced Butterfly Typeface // 28th May 2021



I think I will go for the original dotted typeface which is the first Butterfly typeface variation. 

Week 10:

Feedback can be found in the feedback section. 

After listening to the feedback, I made the necessary changes to the punctuations and the strokes:


Fig. 10
Stroke & Punctuation Changes // 4th June 2021

I kept the strokes for the stem b, p, & d as they are the same as t. I took the same strokes to create the thickness for the t. Thus, followed the same for m, a, i and the punctuations. 

This is the final outcome before importing to Font Lab: 

Fig. 10.2
Illustrator baseline of Butterfly (Submission #2) // 4th June 2021


Next: Importing them to Font Lab 

I encountered some problems while importing which Mr Vinod and Mr Shamsul helped resovled. 


Fig. 10.2
Before kerning // 4th June 2021


Fig. 10.3
After kerning // 4th June 2021




Fig. 10.4 to Fig. 10.5
Kerning values (Submission #3) // 4th June 2021

Once I am satisfied with the kerning and spacing, I immediately got started with the poster to showcase my typeface. As my typeface is quite complicated, I wanted a clean but sophisticated look that fully showcase the beautiful complexity of Butterfly. I created two: 


Fig. 10.4
Poster 1 // 4th June 2021


Fig. 10.5
Poster 2  // 4th June 2021

I prefer the second poster as it is very different. Despite the complexity of the typeface, it comes together well but it looks like a clump. So I changed the sizes to create visual hierarchy


Fig. 10.5
Poster 2 (Submission #4) // 4th June 2021


TASK 3A SUBMISSIONS: 



Fig. 1
Chosen Sketches (Submission #1) // 21st May 2021



Fig. 2
Illustrator baseline of Butterfly (Submission #2) // 4th June 2021







Fig. 3 & 4
Kerning values (Submission #3) // 4th June 2021


Fig. 5
Poster 2 (Submission #4) // 4th June 2021



Fig. 6
Compilation of submissions PDF // 4th June 2021


FEEDBACK

Week 9: 

Mr Vinod said there was a good sense of direction. Number 2 (Butterfly) is good and very expressive. Quite challenging but he said I seemed to be handling it well. He said to continue with number 2. Work on punctuation - follow the letter strokes. The comma and full stop needs to be larger. 


Peer Feedback: They said that the circular 'g' with the terminal is better compared to the rest. After that, I just extended the tail and it looked much better. They also mentioned how 'a', 'b', & 'd' looked almost identical. All I did was make the top curve of 'a' smaller as I think 'b' & 'd' is pretty distinguishable due to the stem positioning. 


Week 10:

Mr Vinod and Mr Shamsul seemed pretty impressed with my work so far which is great! He told me that I should keep the original size, the o is not as wide as I thought it was and I need to work on the punctuations - stroke and dot needs to be further apart while the comma needs to be turned upside down and the period needs to be bigger. Furthermore, it is up to me to decide whether or not my thickness of the stroke should be the same for all as Butterfly is a relatively complicated typeface. 

REFLECTIONS

Task 3A

Experience:  In all honesty, it was super fun. Out of all the assignments so far, this was my favourite as I get to explore and be creative however much I like. It was really eye-opening as well as I expected a much more difficult process when creating fonts. With the video guidance and feedback from both peer and my lecturers, it helped ease the process and helped me think from a user's point of view. 

Observation: I really admire my friends' works. The majority of my classmates are really talented and their works have pushed me to be on their level or closer. While building my fonts, I realised deconstructing the existing typefaces that look similar to mine helped me visualise my typeface better. I was able to understand the detailing and possible reasoning behind having these details. Be it the terminal or tail. 

Findings: I found that I enjoy creating fonts and I might pursue that on my own in the future. This project has taught me to really understand the user's readability better as at times, a designer may not see their mistakes objectively. 


FURTHER READING


Fig. 1
Further Reading 

For the time span of this assignment, I mainly read through this e-book: 





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