11.6.2021 - 25.6.2021 (Week 11 - Week 13)
Jodi Yip Mei Kei / 0340542 / BMC
Typography / Taylor's University
Task 3B / Type Design & Communication
LECTURES
Week 11:
I was feeling unwell. Hence, I could not attend class this week, but I watched snippets of the recording as Mr. Vinod actually briefed us the previous week.
I knew I had to prepare my sketches and the first few stages of illustrating the sticker.
Week 12:
We were more or less done with the semester so this week was mainly consultation. I heeded Mr. Vinod's comments:
- White Outline of 7px
- Keep Taylor's Logo in B&W
- Submissions: B&W ver., Coloured ver. (both in PNG & PDF), &
Screenshot of our stickers used in Telegram
INSTRUCTIONS
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src="https://drive.google.com/file/d/12K2FIHvpAIxRyMtspTe93F_23qj2tcju/preview"
width="640" height="480"></iframe>
Revised Instruction of Task 3B
Task 3B // Type Design & Communication
Week 11:
Fig. 11
Initial Sketches // 11th June 2021
This is the first sketch I did & I tried to digitalise them:
Fig. 11.2
Digitalisation of sketches // 11th June 2021
In-depth feedback can be found in the feedback section, but overall, Mr.
Vinod said there was too much imagery used rather than typography. The
the main idea for the first digitisation was recreating Tamil letters
using the Futura Typeface.
Mr. Vinod suggested that I should compare the existing Tamil letters to
the typeface I already have. So I quickly sketch out another but
clearer sketch for this concept.
Fig. 11.2
Second and somewhat sketch // 11th June 2021
I then began studying the Tamil letterforms to get a better idea of
where and how they curve while also trying to incorporate my own style
into the sticker:
Fig. 11.3
First Attempt // 11th June 2021
I found the strokes too thin and the whole background gradient situation
was not working out. Same with the fireworks, but I had a better idea of
how I want it to look like now.
Week 12:
Fig. 12
Black & White PNG of official Task 3B Design (Submission #1) //
18th June 2021
I like the black & white version of this design a lot. Especially
with the pairing of the dots here and there. I know Mr. Vinod said not to
include imagery, but for Diwali, you do need some sort of visual for
vibrancy and engagement.
I focused on generating the typeface rather than the visuals accompanying
it. Even though Mr. Vinod said to not include too many visuals, I feel
that for Diwali, we should. The visuals help enhance the essence of the
festival and its celebration. However, I did not focus on enhancing the
flowers and left them flatter than the typeface.
Wire Frame:
Fig. 12.2
Wireframe // 18th June 2021
I tried to colour the sticker with a black background for a trial run
purposes:
Fig. 12.3
First attempt at the coloured version // 18th June 2021
I followed the colour scheme of the Happy Diwali poster I found online and
tweaking some. Added some highlights as well through the leveling from a
lighter colour of the same gold shade. The more I looked at it, the more.
I feel it is missing some POP. So I sent this to my classmates in
Typography for some peer feedback can be found in the feedback
section.
Fig. 12.3
Final Version of the sticker before importing in PNG (Submission
#2) // 18th June 2021
Once I am satisfied with the outcome, I started to import it on Telegram
following the steps of my coursemates:
1. Find the @stickerator_bot & follow their instructions
2. Download the generated png from that bot
3. Find the @Stickers bot & follow their steps
4. Done!
Here is the outcome on Telegram:
Fig. 12.3
Sticker on Telegram (Submission #3) // 18th June 2021
Initially, it was smaller, so I enlarged it on Illustrator and followed
back the steps to import a new version onto the sticker pack.
Fig. 12.3
Compilation of submissions on PDF // 18th June 2021
FEEDBACK
Week 11:
N/A
Week 12:
General Feedback: Mr. Vinod said too much imagery used
in my first drafts but he seems to like the idea of using inspired
Tamil letters to create the typography for the sticker. It was
difficult, no doubt, but can still try.
Peer Feedback:
I heeded their comments and made improvements to the previous
flatter version of the sticker.
REFLECTIONS
Task 3B
Experience: So fun! Mainly because it was similar to the previous task where we had more freedom for creativity.
Furthermore, the purpose of this assignment was very purposeful;
to represent Taylor's Design School and it has never been done before. It was slightly challenging as we could not include too much imagery. Especially for mine (Happy Diwali) where. it needs to be colourful and some strong visuals to help create the mood,
but I am glad the way it turned out.
Observation:
The challenging part of this assignment was recreating Tamil letterforms using the Futura fonts. I found that I needed to really look at the Tamil letters properly to incorporate them into the existing letters. It needed to have the elegance of the
Tamil letterforms while being balanced with the rigidness of
Futura.
Findings: With this specific festival, I found that
looking at letterforms beyond the English letters and how they
actually helped create the mood. Just because the letters are
different or somewhat unrelated, does not mean that they cannot be
combined or revamped.
FURTHER READING
Frankly, there was not much further reading done this week as this the assignment was based on our knowledge from the previous
typography assignments.
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